Why Me?

Fitness has always been a draw for me since my teens, and not necessarily for the right reasons. For the most part, it had been about vanity and validation. I say that with no pride whatsoever.

It’s been a four-decade longing to be in what I refer to as “Speedo shape.” It’s clouded my judgment, and it’s wasted a lot of my money and my time in some cases. It’s also led me to the one thing I’m probably the proudest of: my career as a personal trainer and fitness instructor for the past 21 years.

So, let’s go back to the mid-to-late ’80s. Publications like Men’s Fitness and Men’s Health arrived on magazine stands. I was elated and bought them on a monthly basis. What I liked about them was that they were not for hardcore bodybuilders but were geared toward everyday guys who wanted “a healthy, muscular physique” that didn’t require made-to-measure attire.

I recall the word lean being used as a relatable term. These magazines had recipes, grooming tips, work-related topics, and even occasionally touched on mental health. Of course, they also had relationship and sexual advice for the average heterosexual guy.

Yep, that bugged me.

It was a reminder that I really didn’t fit in with their targeted audience, but I kept buying these magazines for decades. Eventually, I stopped buying them except for the occasional special editions that were more focused on training and nutrition.

Another thing that I couldn’t relate to were the cover boys, who were sports figures or action stars. I’m not into sports (and I realize that I may have lost some of you by admitting this truth), and seeing these sports and action film stars on the cover felt even more alienating.

The thing is, I became more aware of who I was and who deserved my money and my attention. In the back of my mind, I wished for a magazine that targeted me… and that longing stayed with me.

Why Now?

I recently celebrated my 56th trip around the sun, and something has shifted.

The pull to focus my fitness career on Gen X Gay Men (GXGM) has become all-encompassing. I want to share my knowledge, my guidance, and I want to create a community where GXGM can go and feel included.

Yes, included.

The shift?

About three years ago, I decided to move back to my home province on the East Coast after three decades in Montreal. My fitness career in Montreal had been relatively successful. My fitness classes were popular, and my personal training clients stayed with me for years—some for over a decade.

Interestingly, the majority of my clients were women between the ages of 40 and 65. It was fun, rewarding, and I learned that true fitness has very little to do with perfection and everything to do with confidence, health, and quality of life.

Perhaps it was the change in geographical location, but I felt out of step with the ever-evolving fitness industry and decided to take time off from the career I had loved.

A lot of self-reflection took place—three years’ worth—and I decided that if I continued with my career, it would be as a passion project.

I want to provide my GXGM peers with a subscription-based space and community that caters to those who have not felt included in the past.

Why You?

Because you may have felt overlooked too.

Maybe you’re carrying around old beliefs about aging, fitness, masculinity, body image, or self-worth.

Or maybe you’re simply ready to feel stronger, healthier, and more confident at this stage of your life.

You don’t need to become an athlete.

You don’t need six-pack abs.

You don’t need to chase somebody else’s version of success.

You need guidance.

A plan.

A community.

A place where you can show up exactly as you are and start building the fitness level that fits you.

You will be seen, and PrimeTime Eric will provide guidance for your fitness and wellness journey.

And let me remind you…

Your Prime isn’t behind you.

It’s now.